April 13, 2022
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The past two years have been extremely challenging for the healthcare industry, as the pandemic increased demand for emergency services and drove up operating costs. As a result, healthcare organizations have accelerated digitization to enable new services, drive revenues, and operate more efficiently.
During the pandemic, hospitals and clinics have adopted telemedicine services to scale practitioners’ time and provide safer service delivery. They’re also leveraging streaming video at hospitals to enable remote consultations on complex cases. And healthcare organizations, pharmaceutical companies, and payers alike are harnessing big data and artificial intelligence to identify early insights about population needs, align investments accordingly, and improve patient care and outcomes.
Healthcare Organizations Need to Maintain 24/7/365 Availability
These trends will continue, even as pandemic-related demand for services abates. For example, connected devices enable practitioners to remotely monitor patient health, identifying early warning signs and helping individuals comply with treatment regimens. And patients who have valued the convenience of telehealth appointments will not easily give them up to return to offices for routine visits.
As a result, 81 percent of healthcare organizations executives say the pace of digital transformation has accelerated for their organization, and 93 percent say they are now innovating with a true sense of urgency.
One of the major new trends in the industry is to create a “digital front door,” integrating different systems, mobile apps, and workflows into a single pathway, so that patients can easily navigate their care. According to IDC, 65 percent of patients will be using a digital front door to access services by 2023. That means that patients can schedule appointments, estimate costs for services, use virtual care apps to engage with practitioners, get fast support from chatbots, review and pay bills online, and more – all from the same login.